Insights & Innovation Outlook

Will you lead, or will you follow?

OUTLOOK INSIGHTS & INNOVATION 2023

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EXECUTIVE SUMMARY INSIGHTS & INNOVATION OUTLOOK

twins are absolutely the most important thing for us to grasp and to recognize. They belong in our homes. A digital twin is really that relationship between the digitization of the physical environment.”

Known uncertainty. We enter 2023 with some of the most known uncertainty of our lives. Going into 2019- certainty. Going into 2020- certainty- albeit misguided. Going into 2021- well, we were certain that we were mid-pandemic. Going into 2022- certainty that numbers would continue in the recent-past forward trajectory…and that also turned out to be a bit misguided. But for 2023, we’re all certain of the uncertainty ahead. And so, now more than ever- a collection of outlook statements from thought leaders would be of particular value. We’ve collected 30 Perspectives On What To Expect In 2023…in one place. All Things Insights at TMRE and All Things Innovation at FEI captured an outlook statement from leaders in each respective space. Here are a few highlights: “The key is to focus on what you can really control and influence. The rest will just drive you crazy.” Pete Dulcamara, VP, Corporate Research Organization, Site Leader, Innovation and Operational Excellence Center, Kimberly-Clark

Poppy Crum, Adjunct Professor, Stanford University

“In times of crises or in times of challenges, we should use the resources to put our heads down and into the day to day and help our workers, our sales, and different teams that are into the day to day operations to be even smarter.”

Christian Saclier, VP Design Innovation, PepsiCo

Each page features key thoughts from our community. No matter where you are on the spectrum of outcome, you’ll be able to find like minded insight along with counter-point-of-view. One key reason that we fused thoughts from our innovation and insights communities was the bi-lateral feedback coming out of our respective Spend & Trends Reports. Per our Insights Spend & Trends Report, when asked for their “current area of focus,” our insights community’s highest response was to “support the product development & innovation teams.” When asked, “for the next six months, how do you expect ‘innovation spend’ to change?,” the top answer was to increase spend on “Insights.”

“Good effective insights do basically three things. They inspire, enable and optimize.”

Stephan Gans, SVP, Chief Consumer Insights and Analytics Officer, PepsiCo

And so, please enjoy…and use the 2023 Outlook on Insights and Innovation.

“The inflation on both prices and salaries, the push for diverse talent in attracting diverse talent in the workplace. That’s all going to be very difficult in 2023 when you have a limited budget.”

Serena Huang, Global Head of People Analytics, Visualization & HR Technology, PayPal

Seth Adler All Things Innovation

“I think you’re going to see a slight slowing in the metaverse. But I like to separate the metaverse from digital twin because digital

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Pete Dulcamara, VP, Corporate Research Organization, Site Leader, Innovation and Operational Excellence Center, Kimberly-Clark Stephan Gans, SVP, Chief Consumer Insights and Analytics Officer, PepsiCo Laura Barajas, Chief Research Officer, YPulse

Hannes Erler, Director of Open Innovation Networks, Swarovski Jim Newswanger, Sr Market Intelligence Research Manager, IBM

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07 06 05

Katie Gross, Chief Customer Officer, Suzy Claudia Reuter, Director of The Roberts Innovation Fund, Yale Ventures, Yale University Sally Dominguez, Futurist, Exponential Mindset Activator, Inventor, Adventurous Thinker Lydia Irving, VP North American Sales and Commercial Strategy Development, GfK Navin Kunde, Former Head of Open Innovation, Clorox

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Neil Hoyne, Fellow, Wharton

Magnus Lindkvist, Author, Trendspotting, Futurologist

James Cuthbertson, CRO, Relative Insight

Poppy Crum, Adjunct Professor, Stanford University

Christian Saclier, VP Design Innovation, PepsiCo

Alex Moyes, PhD, Director of Innovation, Dominion Energy

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Mike Chevarria, VP, Client Director, Toluna

James Slezak, CEO, Swayable

Mike Hatrick, Group Director IP Strategy & Portfolio, Volvo Group Serena Huang, Global Head of People Analytics, Visualization & HR Technology, PayPal

Amber Case, Cyborg Anthropologist and Author, Calm Technology Robert Schreiber, Director of Sales Engineering, Bloomfire Genesis Garcia, US Equity Officer, MIT Solve

Jenn Whaley, SVP- Client Services & Strategy, OvationMR

Chris Varley, Principal, Goodyear Ventures

Mohan Nair, CEO, Emerge

Christopher Bailey, Principal Professional Services Consultant, Lucid Software

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Michael Nevski, Director Global Insights, Visa

Rick Kelly, Chief Product Officer, Fuel Cycle

Thank You’s

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PETE DULCAMARA VP, Corporate Research Organization, Site Leader, Innovation and Operational Excellence Center, Kimberly-Clark

“The key is to focus on what you can really control and influence. The rest will just drive you crazy.”

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STEPHAN GANS SVP, Chief Consumer Insights and Analytics Officer, PepsiCo

“Good effective insights do basically three things. They inspire, enable and optimize.”

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LAURA BARAJAS Chief Research Officer, YPulse

“It’s important to pay attention to [Gen Z] because they’re building their brand loyalty and who they’re going to have strong relationships [with] when they have money. And so if you don’t understand that market, if you don’t understand how they’re, building those relationships…then you’ve already lost where your next swath of new consumers are coming from.”

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NEIL HOYNE Fellow, Wharton

“The growth story is still there, it’s just that those rules have changed and we’re uncertain about those, so this is a data problem.”

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MAGNUS LINDKVIST Author, Trendspotting, Futurologist

“I’m always long-term optimistic because of the nature of progress and curiosity and the general good of the many people.”

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JAMES CUTHBERTSON CRO, Relative Insight

“What we are going to see is that we’re going to see insights teams being put under pressure to deliver things that c-suite care about. Perhaps head count is going to be something that gets put under pressure, and therefore they’re going to be asking more of fewer people.”

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POPPY CRUM Adjunct Professor, Stanford University

“Accountability’ and ‘agency’ are some of the most important words because if we don’t have accountability and agency it hurts technology. It hurts technologies, opportunities, and innovation.”

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CHRISTIAN SACLIER VP Design Innovation, PepsiCo

“In times of crises or in times of challenges, we should…put our heads down and into the day to day and help our workers, our sales, and different teams that are into the day to day operations to be even smarter.”

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JAMES SLEZAK CEO, Swayable

“The best you can do as a decision-maker is have the most actionable intelligence about what’s happening and, you know, take the best bet out of the options in front of you. I think if we’re all doing that, you know, we’re going to be out-competing the folks that aren’t. So I’m excited to see folks thinking about those problems in that way.”

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SERENA HUANG Global Head of People Analytics, Visualization & HR Technology, PayPal

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MIKE HATRICK Group Director IP Strategy & Portfolio, Volvo Group

“We should be excited in a way. It’s almost like the time has come for people like us. We need to step up and actually take responsibility.”

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JENN WHALEY SVP Client Services & Strategy, OvationMR

“We are in the age of accessibility. People are more accessible than ever, but what’s important is just because people are more accessible than ever, doesn’t necessarily mean that it’s the time to just bombard them with tons and tons of questions. Be very intentional about the questions you want to ask people, and be very cognizant of their time when you’re approaching them.”

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CHRIS VARLEY Principal, Goodyear Ventures

“It actually makes it the most exciting and the best time to get into [ventures]. If you’re a corporation and you’re thinking about corporate venturing, you do not want to start at the top of the market when valuations are astronomical.”

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MICHAEL NEVSKI Director Global Insights, Visa

“I still believe that companies will continue to invest in market research and behavioral research, in data and understanding the data…next is to really merge the technology, like AI, but [make] it more actionable.”

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RICK KELLY Chief Product Officer, Fuel Cycle

“There [will be many] challenges for many businesses. It [will] be a real challenge,but that’s okay because businesses that invest in research, they’re gonna do well. [I’m seeing research that states that] corporate leaders who invest in R&D during a downturn are much more likely to be on the rebound quickly after a downturn as well.”

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HANNES ERLER Director of Open Innovation Networks, Swarovski

“Corporate R&D budgets are not as high as they were so companies will be forced to go for learnings in ecosystems. And…the speed in innovation projects [has dramatically increased] due to multiple factors…companies will be forced to tackle [how to keep pace].”

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JIM NEWSWANGER Sr Market Intelligence Research Manager, IBM

“Research shows that brands that dig in and can sustain and pick up and keep themselves afloat, those who prepare during the downtime reap the rewards when the time does come around.”

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KATIE GROSS Chief Customer Officer, Suzy

“I think we are in for a rougher 2023 than 2022, potentially. I think Q1s gonna be a real kind of reckoning…That will lead to a huge shift in people’s spend habits. I think people moving across the USA in particular will also lead to political outcomes…It [will] keep changing…consumers [will] keep on changing.”

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CLAUDIA REUTER Director of The Roberts Innovation Fund, Yale Ventures, Yale University

“Intention is really important for the relationship to be successful.”

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SALLY DOMINGUEZ Futurist, Exponential Mindset Activator, Inventor, Adventurous Thinker

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LYDIA IRVING VP North American Sales and Commercial Strategy Development, GFK

“I think driving value in 2023 is going to be really important. I think there’s a huge change coming. If you can drive value- [there is] more attention [on] ‘what’s the return on investment that I’m seeing here.’ If you can answer that question, then it’s a positive outlook for you.”

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NAVIN KUNDE Former Head of Open Innovation, Clorox

“People are realizing that the problems that our organizations are facing cannot be solved in the old ways that they were being solved. In order to solve them, we need to include a much more diverse group of innovators with cognitive and experiential diversity.”

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ALEX MOYES, PhD Director of Innovation, Dominion Energy

“The challenge that a lot of big corporations have…is once we’ve proved the use-case, we’ve proved the pilot successful…then hand[ing] that off to a business unit and scal[ing] it.”

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MIKE CHEVARRIA VP, Client Director, Toluna

“Collaboration among suppliers tells a better story- and it’s starting to happen- we’re starting to see a lot more than a collaboration that clients are really finding helpful. It’s clearly obvious with the presentations that we have here [at TMRE] that people are mixing and matching.”

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GENESIS GARCIA US Equity Officer, MIT Solve

“It’s time to make sure it’s a movement, not a moment and really ensuring that it’s continuous and that we’re still always trying to engage in those initiatives.”

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AMBER CASE Cyborg Anthropologist and Author, Calm Technology

“We’re trying to imagine too much for people and in doing so, we ignore the fact that people can imagine in their own head, and people’s imagination brought to something like a book, is a better interface than most VR.”

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ROBERT SCHREIBER Director of Sales Engineering, Bloomfire

“There is so much uncertainty, but still there’s so much potential. We’re hearing…much more innovation from the groups that we’re working with. I don’t think we can approach this with fear. We have to just be confident and go into it and know that yes, things may shift, but if we’ve made the right investments, and we’re talking internally and we’re collaborating, communicating, we’re going to be successful.”

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MOHAN NAIR CEO, Emerge

“At the end of the day, you’ve got to make money so you can survive to serve your core purpose for the future.”

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CHRISTOPHER BAILEY Principal Professional Services Consultant, Lucid Software

“The pandemic is more recent than we think. There’s a lot of economic instability. There are many factors impacting our future potential…we can use this as an inflection point to change and adapt the way that we’re working.”

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