EXECUTIVE SUMMARY INSIGHTS & INNOVATION OUTLOOK
twins are absolutely the most important thing for us to grasp and to recognize. They belong in our homes. A digital twin is really that relationship between the digitization of the physical environment.”
Known uncertainty. We enter 2023 with some of the most known uncertainty of our lives. Going into 2019- certainty. Going into 2020- certainty- albeit misguided. Going into 2021- well, we were certain that we were mid-pandemic. Going into 2022- certainty that numbers would continue in the recent-past forward trajectory…and that also turned out to be a bit misguided. But for 2023, we’re all certain of the uncertainty ahead. And so, now more than ever- a collection of outlook statements from thought leaders would be of particular value. We’ve collected 30 Perspectives On What To Expect In 2023…in one place. All Things Insights at TMRE and All Things Innovation at FEI captured an outlook statement from leaders in each respective space. Here are a few highlights: “The key is to focus on what you can really control and influence. The rest will just drive you crazy.” Pete Dulcamara, VP, Corporate Research Organization, Site Leader, Innovation and Operational Excellence Center, Kimberly-Clark
Poppy Crum, Adjunct Professor, Stanford University
“In times of crises or in times of challenges, we should use the resources to put our heads down and into the day to day and help our workers, our sales, and different teams that are into the day to day operations to be even smarter.”
Christian Saclier, VP Design Innovation, PepsiCo
Each page features key thoughts from our community. No matter where you are on the spectrum of outcome, you’ll be able to find like minded insight along with counter-point-of-view. One key reason that we fused thoughts from our innovation and insights communities was the bi-lateral feedback coming out of our respective Spend & Trends Reports. Per our Insights Spend & Trends Report, when asked for their “current area of focus,” our insights community’s highest response was to “support the product development & innovation teams.” When asked, “for the next six months, how do you expect ‘innovation spend’ to change?,” the top answer was to increase spend on “Insights.”
“Good effective insights do basically three things. They inspire, enable and optimize.”
Stephan Gans, SVP, Chief Consumer Insights and Analytics Officer, PepsiCo
And so, please enjoy…and use the 2023 Outlook on Insights and Innovation.
“The inflation on both prices and salaries, the push for diverse talent in attracting diverse talent in the workplace. That’s all going to be very difficult in 2023 when you have a limited budget.”
Serena Huang, Global Head of People Analytics, Visualization & HR Technology, PayPal
Seth Adler All Things Innovation
“I think you’re going to see a slight slowing in the metaverse. But I like to separate the metaverse from digital twin because digital
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