Insights & Innovation Outlook

6 OUTLOOK

INSIGHTS & INNOVATION

LAURA BARAJAS Chief Research Officer, YPulse

“It’s important to pay attention to [Gen Z] because they’re building their brand loyalty and who they’re going to have strong relationships [with] when they have money. And so if you don’t understand that market, if you don’t understand how they’re, building those relationships…then you’ve already lost where your next swath of new consumers are coming from.”