24 OUTLOOK
INSIGHTS & INNOVATION
LYDIA IRVING VP North American Sales and Commercial Strategy Development, GFK
“I think driving value in 2023 is going to be really important. I think there’s a huge change coming. If you can drive value- [there is] more attention [on] ‘what’s the return on investment that I’m seeing here.’ If you can answer that question, then it’s a positive outlook for you.”
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