GENYOUth 2025 Annual Report

Fueling Healthy Futures Together

GENYOUth’s 2025 Annual Report

ACCELERATING PROGRESS AND MOMENTUM

A MESSAGE FROM GENYOUTH’S LEADERSHIP

2025 was a year of momentum, purpose, and transformation at GENYOUth. We stayed focused on what lasts—enduring solutions, strong partnerships, and youth-driven approaches—while stepping boldly into a new era of impact.

GENYOUth’s 2025 Annual Report

Children are at the heart of our work. Schools—the one place that reaches nearly every child 180 days a year—serve as a platform to build a culture of wellness where every student can thrive. In 2025, our efforts produced real, measurable results, particularly in under-resourced communities: more students participating in school breakfast and nutrition programs, greater access to physical activity, and stronger classroom readiness. We know that when students have consistent access to healthy food and movement, attendance improves—and learning follows. This isn’t theory; it’s what the data and the daily experiences of students across the country show. Our work this year reached thousands of schools and millions of students, creating change that extends beyond any single program. By listening to students and designing programs with their input, we ensure that these investments don’t just help today—they make a difference for years to come. The defining milestone of 2025 was our formal affiliation with Action for Healthy Kids. This alliance magnifies GENYOUth’s impact by connecting school-level innovation with district-level change, ensuring that the solutions we implement today can be sustained and scaled. Together, we are shaping a future in which every school is a place that supports the whole child—healthy, active, and ready to learn. GENYOUth’s work is powered by partnership . We are deeply grateful to the National Football League for their ongoing collaboration; to America’s dairy farmers for their foundational support over more than a decade; and to the educators, community leaders, and supporters whose dedication brings our vision to life every day. Most of all, we thank the young people who inspire everything we do. Their voices, ideas, and leadership remind us why this work matters—and why the next era holds ever greater promise.

With gratitude and optimism,

Ann Marie Krautheim, MA, RD, LD GENYOUth CEO

Nancy Dalton GENYOUth Board Chair

For too many, hunger, inactivity, and unequal access to opportunity are already part of the day before the first bell rings. In 2025, as it has for more than a decade, GENYOUth stood alongside schools and communities working to support students—helping expand access to nourishing meals, opportunities for daily physical activity, and meaningful ways for young people to share their voices and shape their own well-being. Because when students feel supported, connected, and cared for, they show up ready to learn—and ready to thrive. Across the country, students arrive at school each day with boundless potential—and real, complex needs.

GENYOUth’s 2025 Annual Report

www.GENYOUthnow.org

TABLE OF CONTENTS

Putting Student Well-Being First 2025 Impact Snapshot Confronting Urgent Challenges Strengthening Impact for the Long Term Unlocking Access to School Meals Expanding Opportunities for Physical Activity Elevating Youth Voice GENYOUth National Youth Council Leading Change Through Youth Voice Partnerships that Power Impact Moments that Mattered Building a Stronger Future Together Focusing on the Future of Youth Wellness GENYOUth Board of Directors The GENYOUth Team Snapshot of 2025 Financials

06 07 08 09 10 12 14 16 18 20 22 24 25 26 28 30

Click to see our work in action

GENYOUth’s 2025 Annual Report

GENYOUth’s commitment to student well-being is at the heart of everything we do. When well-being is prioritized in schools, everything changes— attendance improves, engagement grows, and students are better able to discover their capabilities. Our mission—to help schoolchildren thrive by living well-nourished, physically active lives— guides every program, partnership, and decision. Schools are uniquely powerful places of possibility, reaching nearly every child in America at least 180 days each year—and often more. They provide not only education, but access to nutritious meals, opportunities to move and build confidence, and trusted relationships that help students feel supported and connected. This report reflects what is possible when educators, school nutrition professionals, partners, board members, community leaders, and students themselves come together around a shared commitment to supporting students’ well-being and helping open the door to brighter futures—for every child, every day. PUTTING STUDENT WELL-BEING FIRST

GENYOUth’s 2025 Annual Report

2025 IMPACT SNAPSHOT

GENYOUth turned momentum into measurable impact—reaching more students, deepening engagement, and amplifying youth voice nationwide.

3.4M STUDENTS WITH GREATER ACCESS TO NUTRITION & PHYSICAL ACTIVITY

2.8M STUDENTS ENGAGED IN PHYSICAL ACTIVITY

155M INCREASED ACCESS TO

SCHOOL MEALS

Behind every number is a student who is better nourished, active and connected.

68% OF SCHOOLS IN UNDERSERVED COMMUNITIES

6,220 SCHOOLS SUPPORTED

GENYOUth’s 2025 Annual Report

CONFRONTING URGENT CHALLENGES FOR MILLIONS OF STUDENTS, BARRIERS TO WELL-BEING REMAIN PART OF EVERYDAY LIFE.

• 1 in 5 U.S. children faces food insecurity (Feeding America) • Most children fall short of key nutrition recommendations— and for many, school meals are their most reliable source of healthy food (Dietary Guidelines, CDC, FRAC) • Fewer than 1 in 4 children get 60 minutes of daily physical activity (CDC) • The U.S. earns a D− in youth physical activity (2022 Physical Activity Alliance Report Card) • Nearly 60% of students lack daily P.E. (CDC)

CLOSING NUTRITION GAPS

ADDRESSING THE ACTIVITY CRISIS

GENYOUth’s 2025 Annual Report

GENYOUth’s 2024 Annual Report

STRENGTHENING IMPACT FOR THE LONG TERM GENYOUth’s accomplishments: • Expanded access to nutritious food, helping schools increase meal participation by 15–27% on average—with some schools seeing gains of up to 57% following equipment and program support. • Increased access to daily physical activity, reaching millions of students annually through NFL FLAG-In-School and building momentum toward a culture of 60 minutes of movement every day. • Elevated youth voice from participation to meaningful influence, with youth leaders shaping national conversations and contributing insights that inform program design. Together, these efforts – and the GENYOUth initiatives below – are helping create a healthy future where healthy choices are not just available–but embedded in everyday school life. Event-driven fundraising and grantmaking connected to the NFL Draft and Super Bowl helped remove barriers to school meal participation—supporting tens of thousands of students and enabling millions of additional school meals to be accessed annually. Investments in equipment like Grab and Go carts and alternative serving models are proven to increase breakfast participation by up to 27%, ensuring more students start the day nourished and ready to learn. NFL FLAG-In-School continued its rapid expansion, now reaching over 17 million students nationwide through 30,000+ schools. The program provides a turnkey, standards-aligned P.E. solution, and schools consistently report: • Stronger inclusion—especially among girls and students new to sport GENYOUth’s National Youth Council shaped national dialogues on school meals, physical education, and wellness—presenting at major conferences, advising GENYOUth leadership, and driving research that informs policy and program design. • Increased student participation in physical education • Greater engagement during recess and structured play GENYOUth’s affiliation with Action for Healthy Kids created the nation’s largest school wellness enterprise with aligned strategy, leadership, and operations to drive scaled impact for the health and well-being of America’s students.

GENYOUth’s 2025 Annual Report

UNLOCKING ACCESS TO SCHOOL MEALS

For many students, school meals are the most reliable source of daily nutrition. Through our commitment to End Student Hunger , GENYOUth continued to remove barriers—bringing meals directly to students through innovative models like Grab and Go carts and breakfast in the classroom. Because access doesn’t just fill stomachs—it fuels focus, learning, and possibility.

CLICK TO SEE OUR SUPER SCHOOLS EVENT IN THE BAY AREA

GENYOUth’s 2025 Annual Report

IN 2025

$2.6 MILLION in school meal equipment grants 1,050 schools 574,200 students served

Increased access to

school meals 155 MILLION

GENYOUth’s 2025 Annual Report

PHYSICAL ACTIVITY EXPANDING OPPORTUNITIES FOR

Movement is essential to how kids learn, grow, and connect. For over a decade, GENYOUth and the NFL have partnered to expand access to inclusive, school-based physical activity nationwide. In 2025, NFL FLAG-In-School marked its 12th year—continuing to equip schools with turnkey solutions and standards-aligned curriculum that make it easy to bring flag football into P.E. and the school day. Flag football is more than a game—it’s a movement to build confidence, teamwork, and lifelong healthy behaviors.

LEARN MORE!

GENYOUth’s 2025 Annual Report

2025 NFL FLAG-In-School Reach 4,900 FLAG-In-School kits delivered

Since Launch

40K+ FLAG-In-School kits distributed

17M+ students reached ALL 50 states supported

GENYOUth’s 2025 Annual Report

Students are not just beneficiaries of change— they are drivers of it. GENYOUth continues to place student insight at the center of its work—through research, thought leadership, and its National Youth Council. Students’ lived experiences and wisdom shape solutions that are relevant, effective, and lasting. KEY FINDINGS: ELEVATING YOUTH VOICE

Student engagement transforms the school meal experience: 77% of engaged students are satisfied with school lunch vs. 51% of non- engaged students. Breakfast is the meal most commonly skipped across all students. Free meals for all students reduces stigma and increase participation. More choice, more time, and more dignity for their school meal experience are non-negotiable. GENYOUth’s 2025 Youth Insights focused on student perspective about school meals. The result: the study “Fueled by Students: Unlocking the Full Potential of School Meals.” So what do they think?

GENYOUth’s 2025 Annual Report GENYOUth’s 2024 Annual Report

Listening to youth is only the first step. Acting on what students say is where change happens. That’s why we must: Prioritize school meals as a vital part of whole child education strategies. Engage student perspectives. Offer Grab and Go equipment options to maximize access to breakfast and other school meals beyond the cafeteria. Ensure students have enough time to eat during the school day. Incorporate nutrition education in health, P.E., STEM and other subjects.

Youth Insights generate ideas, build awareness, and channel actionable intelligence to strengthen GENYOUth’s programs.

“School meals are so important because they set us up for life. When there’s a positive culture inside the school cafeteria, it makes students feel safe and included. The school meal can be a positive part of their day to help them connect socially and recharge.” –Jada, former GENYOUth intern, GA

GENYOUth’s 2025 Annual Report

“If it’s about us, don’t do it without us.” GENYOUth’s National Youth Council elevates and empowers youth as champions on timely health and wellness topics, while giving youth voice a platform for leadership in schools and local communities, and nationally with our partners and programs.

Aiden 12th Grade, Colorado

Britney 11th Grade, Louisiana

Harmony 12th Grade, Nevada

Jade 12th Grade, California

Kyra 11th Grade, Virginia

Jack 11th Grade, California

Sam 11th Grade, Massachusets

Seunfunmi 11th Grade, Minnesota

Rohit 11th Grade, New Jersey

Roselyn 11th Grade, North Carolina

GENYOUth’s 2025 Annual Report

LEARN MORE ABOUT OUR NATIONAL YOUTH COUNCIL HERE

Anusha 11th Grade, Oregon

Arjun 11th Grade, Arkansas

Allison 11th Grade, Pennsylvania

Charles 10th Grade, Missouri

Ellise 11th Grade, Idaho

Cameron 11th Grade, Texas

Gabe 12th Grade, Louisiana

Maya 10th Grade, Illinois

Rachel 11th Grade, Maryland

Riley 11th Grade, Florida

Raquel 10th Grade, Texas

Shirley 11th Grade, Texas

Sophie 11th Grade, Illinois

Syeda 11th Grade, Michigan

Suraj 12th Grade, California

GENYOUth’s 2025 Annual Report

LEADING CHANGE THROUGH YOUTH VOICE

This year, student voice truly became student leadership. From national stages to local communities, GENYOUth’s National Youth Council members informed policy conversations, advised decision-makers, and led initiatives that improved access to nutrition and physical activity. Youth engagement became youthful direction. With funding, mentorship, and tools, students are turning ideas into action—and inspiring peers to do the same.

GENYOUth’s National Youth Council is a dynamic group of student leaders from across the nation who represent and advance our mission from the White House to the schoolhouse, and through national thought leadership platforms and community impact events. Council members provide critical feedback to guide GENYOUth’s programming and Youth Insights research, ensuring student voices are central to our work. Twenty-five student leaders. Nationwide impact.

GENYOUth’s 2025 Annual Report

This year, members of GENYOUth’s National Youth Council —including Suraj, Aidan, Kyra, Shirley, Kenzie, Cameron, Jade, Rohit, Roselyn, Riley, and others—presented at conferences and leadership convenings nationwide, helping inspire educators, partners, and decision- makers to recognize the power of youth voice in shaping healthier school communities. They shared perspectives at these (and more!) national conferences and meetings: • Academy of Nutrition and Dietetics • Food Research and Action Center • Food as Medicine • Iowa Hunger Summit • Pennsylvania School Nutrition Association • Action for Healthy Kids USDA Healthy Meals Summit • Feeding America • GENYOUth Super School Meals Kick-off in San Francisco • GENYOUth Board of Directors Youth voice takes the stage.

Click below to see Cameron’s School Project Video

Making a difference in their schools.

GENYOUth’s National Youth Council members are empowered to implement health and wellness projects in their own schools, positively multiplying their impact beyond the classroom and into their local communities. Their projects are focused on Nutrition and School Meals or Physical Activity. Among the common themes: • Establishing nutrition education lessons and programs. • Increasing access to and participation in school meals. • Eliminating or reducing barriers to participation in sports/physical activity at school.

GENYOUth’s 2025 Annual Report

GENYOUth’s impact is made possible through collaboration with schools, educators, the NFL, corporate partners, and foundations nationwide. Together, these partnerships turn shared purpose into measurable progress. PARTNERSHIPS THAT POWER IMPACT SCHOOLS SUPPORTED IN GENYOUth INITIATIVES

GENYOUth’s 2025 Annual Report

PARTNER PROFILE: COLOSSAL IMPACT

A major source of support for GENYOUth’s work came through the purpose-driven Entrepreneur of Impact challenge hosted by Colossal Impact, a national online competition platform, that raises awareness for important causes. Entrepreneur of Impact recognizes change agents who are who are creating meaningful change in their communities while helping direct critical resources to charitable organizations. GENYOUth is deeply grateful to have been selected as a beneficiary of this effort and for the substantial support it generated to help advance student leadership, nutrition and physical activity opportunities nationwide.

“Together with GENYOUth, we’re demonstrating that when communities rally around purpose, giving truly wins.” –Mary Hagen, CEO, Colossal

PARTNER PROFILE: TYSON

“GENYOUth’s innovative approach, resources, and programs that address student hunger make them a unique partner to Tyson. We look forward to continuing to identify ways to support more high-quality accessible protein within schools, to support the growth of future generations, alongside GENYOUth.” – Tim Grailer, Senior Director, Business Operations/Corporate Strategy, Tyson Foods

Tyson Foods was a generous underwriter of GENYOUth’s ongoing END STUDENT HUNGER initiative, marrying GENYOUth’s mission to its own goal – distributing healthy protein to close the protein gap in communities where it’s needed most. With Tyson’s support nearly 150K students had greater access to 40M school meals across 266 schools.

GENYOUth’s 2025 Annual Report

MOMENTS THAT MATTERED

Bringing community, culture, and purpose together to end student hunger by increasing access to school meals in 90 Wisconsin schools. Thank you to Schrieber Foods for your commitment to help End Student Hunger in Wisconsin.

NEW ORLEANS, LOUISIANA Strengthening 59 schools and unlocking access to 9 million meals for 32,000 students.

GENYOUth’s 2025 Annual Report

Click here to see our Taste of the NFL highlights reel

Raising $2.2 million in collective impact to expand school meal access for 540,000 students nationwide. With gratitude to our presenting sponsors PepsiCo Foundation, Quaker Oats, and Frito-Lay.

Click here to see the National Youth Council’s support of J.B. Brown’s shoe design

Elevating GENYOUth’s mission on a national stage through powerful storytelling and youth-led shoe design for James “J.B.” Brown’s My Cause My Cleats.

GENYOUth’s 2025 Annual Report

BUILDING A STRONGER FUTURE TOGETHER In 2025, GENYOUth and Action for Healthy Kids came together to form the nation’s largest school wellness enterprise—positioned to reach over 100,000 schools and millions of students across the country.

“Kids need our help, and they need it urgently. Collaboration isn’t optional, it’s essential. GENYOUth brings a deep commitment to youth empowerment and innovative solutions, while Action for Healthy Kids offers proven expertise in family engagement and systems change. Together, we’re uniquely positioned to create lasting impact—ensuring every child in every school is nourished, active, and supported.” – Ann Marie Krautheim, M.A., R.D., L.D. CEO, GENYOUth

“By aligning our strengths, Action for Healthy Kids

and GENYOUth are creating a powerful

platform for change. Our shared commitment to whole child health, youth voice, and school-based innovations will allow us to support millions of more kids with the resources they need to thrive – physically, emotionally, and academically.” – Rob Bisceglie, Executive Officer and President, Action for Healthy Kids

GENYOUth’s 2025 Annual Report

FOCUSING ON THE FUTURE OF YOUTH WELLNESS As schools evolve, GENYOUth will continue expanding access to nutrition and physical activity, elevating youth voice, and strengthening systems in schools that make wellness sustainable—ensuring every student has the opportunity to thrive.

Transform School Wellness

Cultivate Youth Voice and Leadership

Strengthen Organizational Capacity and Sustainability GOAL Expand the resources, leadership and visibility needed to scale impact.

GOAL Expand access

GOAL Empower students to shape a culture of wellness in schools.

to healthy meals and physical activity.

GENYOUth’s 2025 Annual Report

GUIDING, GOVERNING, GIVING: GENYOUth BOARD OF DIRECTORS

Nancy Dalton Board Chair Director of Amazon Access

Chelsey Antony Vice Chair Senior Business Counsel NFL Players Association

Douglas Fry Secretary/Treasurer Former North American President Subway Restaurants

James “JB” Brown Host, “The NFL Today” on CBS CBS News Special Correspondent

Audrey Donahoe Dairy Farmer ATRASS Farm Clayville, New York

Roger Goodell Commissioner NFL

Steve Nelson President, Aetna

Kyle Rudolph Notre Dame and NFL Alumnus Co-Founder, Alltroo

David Satcher, MD Emeritus 16th U.S. Surgeon General

GENYOUth’s 2025 Annual Report

Ann Marie Krautheim, MA, RD, LD Chief Executive Officer GENYOUth

David M. Bersoff, PhD Head of Research Edelman Trust Institute

Rob Bisceglie Executive Officer & President Action for Healthy Kids

Carla Hall Chef, Author Television Personality

Anna Isaacson Senior Vice President for Social Responsibility, NFL

Donna S. Martin, EdS, RDN, SNS, FAND Leading School Nutrition Authority Past President, Academy of Nutrition and Dietetics

LEARN MORE ABOUT OUR BOARD OF DIRECTORS HERE

Kate Trumbull Executive Vice President & Chief Marketing Officer Domino’s

Selwyn Vickers, MD President and CEO Memorial Sloan Kettering Cancer Center

GENYOUth’s 2025 Annual Report

SUPPORTING, ADVOCATIN AND SERVING YOUTH:

Advancing the mission each and every day , the GENYOUth team is committed to providing the insights, tools, resources and visibility to engage our board, stakeholders, schools and partners in our shared vision to ensure children are well- nourished, physically active, and fully supported.

GENYOUth’s 2025 Annual Report

NG FOR,

LEARN MORE ABOUT OUR TEAM HERE

GENYOUth’s 2025 Annual Report

FUNDING THE FUTURE: SNAPSHOT OF 2025 FINANCIALS GENYOUth remains committed to transparency, fiscal stewardship, and maximizing impact - directing resources where they are needed most.

Contribution History $204.1 Million

24.2% $49.4M

In-Kind Contributions

75.8% $154.7M

Cash Contributions

GENYOUth’s 2025 Annual Report

2025 Contributions

$12.1 Million

0.8% $0.1M

In-Kind Contributions

99.2% $12M

Cash Contributions

2025 Contribution Utilization $11.3 Million

25.7% $2.9M

Fundraising

56.6% $6.4M

14.2% $1.6M

G & A

3.5% $0.4M

Program Development & Activation Programs & Grants

GENYOUth’s 2025 Annual Report

YOU MAKE IT POSSIBLE. To our partners, students, and supporters . . . to teachers, administrators, and school nutrition professionals . . . along with our Board Members, thought-leadership colleagues and founding partners, the NFL and America’s dairy farmers . . . because of you, more students across the country are nourished, active, and supported. Thank you for standing with us. We are deeply grateful.

info@GENYOUthnow.org • www.GENYOUthnow.org

GENYOUth’s 2025 Annual Report

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