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ASSET MANAGERS Digital Marketing Campaign of the Year
FS INVESTMENTS
In November 2022, FS Investments launched a robust digital marketing campaign to support the listing on the New York Stock Exchange of FS Credit Opportunities Fund (NYSE: FSCO). FSCO is one of the largest credit-focused closed-end funds by asset size in the public market. The campaign featured strategic media placements (The Wall Street Journal, Ignites and Investment News), a search advertising campaign, Break-up Letter to the 60/40
new videos and email communications anchored around a bold, typographic creative approach: “A Breakup Letter to the 60/40” portfolio. The campaign also included a half-page print ad in The Wall Street Journal and Barron’s that encouraged readers to scan a QR code to go to a custom webpage where they could learn more about FSCO.
FS Investments is an alternatives asset manager dedicated to delivering superior performance and innovative investment solutions for individuals, financial professionals and institutions. The firm was founded in 2007 with a vision to bring investors access to alternative asset classes and strategies historically available to only large institutions and the wealthiest individuals. FS Investments was combined with Portfolio Advisors in 2023 to meaningfully expand its investment capabilities and accelerate efforts to broaden its institutional client base. Following the transaction close, the firm will have over $78 billion in assets under management and will provide access to alternative asset classes, strategies and investment managers with the flexibility to deliver a wide range of structures and solutions. FS Investments never settles on behalf of its investors and focuses on setting industry standards for investor protection, education and transparency. The combined firm has over 500 employees worldwide and is headquartered in Philadelphia, PA.
fsinvestments.com
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WealthManagement.com
*NOTE: Company descriptions are effective as of the date of nomination submission (February – May 2023). For updated facts and figures since that timeframe, please contact the nominated company.
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