23 INSIGHTS
SPEND & TRENDS REPORT
COLLABORATION
What is your biggest challenge when working with external partners?
Taking a few steps back, “Data,” “Trust” and “Communication” make perfect sense as the biggest challenges when working with any partner. And zooming in, this might be a positive sign that Insights disciplinarians are aligned on solving business challenges and objectives. But based on myriad conversations with leaders in the space, we know that not to be true. One might like to see those initiatives- solving business challenges and objectives as the focus for collaboration.
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