All Things Insights Spends & Trends Report

Which of the following have been an area of focus for your organization, whether throughout the pandemic or currently? FOCUS

For two fifths of the community the biggest area of focus currently is to, “support the product development & innovation teams.” This points to the fact that organizations are focused on growing out of the pandemic and into the headwinds of a potential recession. Interestingly this finding showcases crossover with our Innovation Spend & Trends Report findings where Innovation leaders were asked, “How has Innovation budget changed in the last 6 months?” The top answer was an increase for “Insights.”

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