21 INSIGHTS
SPEND & TRENDS REPORT
“And the playbook says, if you get all these people who are very specialized together- magic happens.”
little too freely, it feels like that’s also the one that will be easiest to cut, because it’s the least sexy. Except we give them sexy names because management consultants come in or whatever it is and we call them X, Y, Z, or whatever to give them bigger names, data lake or whatever. That’s not extremely sexy per se, but it’s better than just a data platform. But I feel like that is the thing that’s a little bit, probably the most surprising or I probably would’ve arrived at it if I put enough thought into it. But it’s pretty clear that is a huge area of focus for the insights community. Yeah. I think it’s always been there, but I think the way that it’s being framed and prioritized and it’s all around again, that blocking and tackling than it is about finding the coolest new data source or the coolest new methodology or approach or it’s basically, let’s make sure that we have something
that’s usable, that’s quality that we can connect different pieces together that we can make it easy for people to use and visualize.
Tom Gould Director Constellation Brands
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