17 INSIGHTS
SPEND & TRENDS REPORT
“...we cannot play by the book anymore. You’ve got to have more dynamic, more engaged, and actually creative folks.”
Insights, whether it’s asking for budget for research or for people or for skill development- all of that is always considered secondary. And that’s why you end up seeing high turnover within the Insights discipline. Some people can operate under not being given that value, but some people don’t. So, the turnover comes from whether the person can adapt to that culture combined with how they see their perceived value within that organization. Overall, I do think it’s a time of change. So, there are going to be a whole bunch of changes happening. Both to the ways we do the research, but also in how we integrate insights into the business. I feel now is this pivotal point where that’s going to change and it’s going to take inside folks a lot more rigor to be able to stand your ground and push that through the right channels because literally the paths that don’t exist anymore. I think that’s going to be interesting and challenging. It’s not as
straightforward as it used to be. We’re not a service only organization. It’s not just a pull, there’s going to be a lot of pushing that we must do. So of course, developing the confidence in the right methodology that has both speed and conviction is going to be key.
Shilpa Khanna Associate Director Transformational Growth Insights Clorox
Powered by FlippingBook