CONSIDERATIONS ON TALENT TURNOVER Shilpa Khanna shares thoughts on the changing dynamics for Insights talent and what those changing dynamics mean for talent, management and the overall organization. She focuses on this moment of change and how to harness this pivotal point moving forward.
I’ll take the opportunity to mostly focus on talent . The Insight’s role has changed from being just a researcher. Now you need to be a researcher, a business partner, a holistic thinker, an innovator. So, that’s how I define myself. Even though I’m in research, I’m an innovator because I got to think about the 360. So, respondents saying they need the right talent makes sense to me because the role has just become a lot more demanding, and we cannot play by the book anymore. You’ve got to have more dynamic, more engaged, and actually creative folks. Re-skilling sounds great, and people feel like they turn into more robust people. But it puts a lot of stress on the person, management, and the overall environment. I do feel up- skilling is a better strategy because you leverage what your people’s
“People are becoming more and more open to change. So I think high turnover is now a continuing truth for organizations.”
assets are and then you push up from there. So I’m pleased to see that respondents feel this is the way the industry should go. As we go into 2023, kind of continue that re-skilling and up-skilling as opposed to recruiting new because it’s tough to find those new skills and there’s only a few that are reducing staff. I think this is completely accurate. And it’s consistent with what we’ve read so far. The annual turnover rate for insights employees might feel high if you take the industry average as of today, but I do think that’s what the future is going to be. People are becoming more and more open to change. So I think high turnover is now a continuing truth for organizations. Within an organization- or many I’ve seen- the marketing function, even though Insights might be part of the marketing function, has more power and is seen to be a superior function than that of Insights. So, whenever
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