15 INSIGHTS
SPEND & TRENDS REPORT
OPPORTUNITIES
What are the biggest opportunities within the Insights function in your opinion?
Nearly six in ten within the community find the biggest opportunity within insights to be to, “guide enterprise strategy.” “Drive revenue” is the biggest opportunity in the minds of half of respondents. The biggest opportunity being to, “predict the future,” is true for just under 50%. So insight leaders are certainly thinking big and definitely thinking long-term. But there are short-term issues that need to be addressed regarding the delta between the state of the discipline and organizational influence , the delta between
expanding influence and collaboration in order to realize these opportunities.
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