STRENGTHS
What are the biggest strengths within the Insights function, in your opinion?
The two biggest strengths the community perceives are, “increasing speed of insights” and “expanding influence on the business,” This corresponds with the findings cited on state of discipline in that the community feels that the state of the discipline is improving and that the insights discipline has increased in influence. That said, data quality is listed as a strength for only 11% of the community. This may be a canary in the coal mine- speed is increasing but quality is not. Also, only one in five find “working across departments,” to be a strength. There is a delta in the 40% of “expanding influence” respondents and the 20% of collaboration partners. It seems that a lack of collaboration limits the effect of influence. And all the while, if influence is expanding without quality data, that influence may well contract in short order.
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