SERVED INDUSTRY ADVERTORIAL CONTENT FROM INDUSTRY LEADERS
Why You Should Serve The Ketchup With A Cause
FOLDS OF HONOR HAS SUPPORTED MORE THAN 44,000 FAMILIES OF FALLEN HEROES.
BY RED GOLD
Folds of Honor is a non-profit founded to provide educational scholarships to families who have suffered the loss or disablement of a first responder or member of the military. Thus, if you look at just military veterans in the U.S., there are more than 16.5 million vets who embrace Folds of Honor. There are 4.6 million Americans currently serving as a first responder. As the numbers add up, switching to Red Gold’s Folds of Honor Ketchup is the right choice.
Cause marketing is one of the best tactics for your operation to build brand loyalty among customers and boost morale among employees. When it comes to the ketchup that you serve, there is no easier or better way to support one of America’s most cherished charities than Folds of Honor Ketchup by Red Gold ®. THE DATA SPEAKS VOLUMES Numerous consumer surveys highlight the importance of cause marketing and its positive impact on brand loyalty. According to a national survey by Cone Communications, 89% of respondents said they were likely to switch brands to one that is associated with a good cause given similar price and quality. The survey found that 88% of consumers are more loyal to companies who support a cause. The research also notes that Millennials, an important demographic for foodservice operators, are the top demographic for supporting restaurants who embrace a cause.
Red Gold’s Folds of Honor Ketchup can have your customers thanking you for your support.
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