Ideas for School Nutrition Posts
Visual Delights: Share enticing photos of menu items, breakfast or lunch trays, service lines, dedicated school nutrition professionals*, and our amazing students**. Daily Menu Highlights: Announce the daily menu and invite all students to join the cafeteria for a wholesome meal. New on the Menu: Excite your customers by publicizing new menu items and specifying when they will be available. Behind the Scenes: Introduce the human side of your program! Share fun facts about the school nutrition staff to foster a connection with your students. Themed Days and Events: Promote upcoming theme days, weeks, and special events to keep everyone in the loop about exciting happenings in the school nutrition program. Educational Nuggets: Share agricultural information and nutrition facts, and highlight the health benefits of the various items offered on your menu. Family Participation Opportunities: Extend invitations to parents and caregivers to share meals with their children. Student Engagement: Utilize the “poll” feature to pose questions and let students cast their votes. *Ask for permission when photographing adults. **Students likely need a signed consent form before their photo is posted on social media. Measuring Success: Finally, it’s important to assess the performance and effectiveness of your social media use. The key is to start small, focus on basic metrics, and gradually expand your understanding as you become more comfortable with social media analytics.
Unlock the power of connection for your school nutrition program! Reach out to your district communication professional now and kickstart your social media journey today! For more information on using social media to market your school nutrition program, check out ICN’s face-to-face training resource, Social Media Marketing for School Nutrition Programs.
iLearn Course: 2 Hours Marketing Your School Nutrition Programs
iLearn Course: 30 Minutes Child Nutrition on Demand Video Series
Erica Cooper, PhD, MPH, RDN | Institute of Child Nutrition Erica is an Education & Training Specialist who joined the Institute of Child Nutrition in 2020. Primarily, she develops resources that require nutrition knowledge and expertise. Erica is passionate about ensuring all children have access to nutritious food. She has ten years of experience in child nutrition, including several years with a State agency. An RDN, Erica earned a Ph.D. and MPH in Nutritional Sciences from the University of Michigan. In her spare time, Erica enjoys hiking, gardening, and spending time outdoors with her family. ICN Website
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