PROMOTING YOUR PROGRAM WITH SOCIAL MEDIA
Social media is an innovative and affordable way to connect students, school personnel, and the community to your school nutrition program.
Getting Started
Know Your District Policies: First, connect with your district communication professional and familiarize yourself with your district’s social media policies. Your district may require that you use their social media accounts or follow specific guidelines when creating accounts for the school nutrition department. Creating social media accounts specific to your program is ideal, allowing for greater content customization. Account Set-Up: Create social media accounts specific to your school nutrition program if you can. Also, consider your customers and broader audience when choosing which platforms to use. You will likely engage your students, parents/caregivers, and school personnel on different platforms. If you want to start with only one account directed towards your students, that’s okay, too! If using multiple platforms, utilize the same or very similar usernames. Set up a business account on each platform that includes your nutrition program’s website. Promote Your Platforms: Add your school nutrition program platform information to existing district social media pages to promote, manage, and build your base of followers. Advertise that you’re on social media through existing school communication channels, such as the district or school nutrition program website and newsletters.
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