Social Madness | March 2024

CONTENTS

Joe Urban

Stefanie Giannini, MA, SNS

06 Harnessing the Power of Social Media

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FROM OUR PARTNERS

Social Media Platforms At-a-Glance

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This overview of some of the biggest social media platforms can help pinpoint a great starting point to start building from!

In today’s digital age, a strong and strategic social media presence has become an indispensable tool for school foodservice programs. 8 Making it Easy to Stay in the Loop by Annelise McAuliffe Soares

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Craft your most crave-able menus ever!

Whether you’re looking to add more plant-based options to your menus or for the hottest, new recipe concepts, J.T.M. has the products and resources to help craft your most crave-able menus yet.

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NEW COLLECTION Adding more plant-based options to your menus just got easier with our NEW PlantBorn™ Taco Filling and Pasta Sauce . These slow-simmered, student-favorites are made with Deeply Rooted® Farms Pea Protein Crumbles and blended with our signature sauces. They taste great and work for a variety of crave-able recipes.

16 Edible Education with Pisanick Partners

EARN CEUs!

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18 INTRODUCING: The USFA Procurement Self-Assesment Tool with Urban School Food Alliance

Check out what the students are saying.

10 Beyond the Classics: Elevating K-12 Menus with the Power of Peanut with National Peanut Board 14 Showcasing Your Pro- gram Through Social Media with AmTab EARN CEUs!

K-12 CRAVE COLLECTION Our Crave Competition is back! Submit your favorite recipe that utilizes a J.T.M. product for a chance to win a scholarship to attend the ANC 2025 in San Antonio, TX and to be featured in our 2024 Crave Collection Cookbook . Learn more and submit your recipes at www.jtmcravecompetition.com.

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19 USFA Winter Meeting Highlights Palm Springs, FL

Watch the highlights from our 2023 Crave Contest.

SODIUM SHAKEDOWN We’re shaking the sodium out of our cheese products to give you more room in your menus to keep serving the cheesy meals your students crave. Our NEW Reduced Sodium Mac & Cheeses have approximately 25% less sodium and our Reduced Sodium Cheese Sauces have approximately 50% less sodium per serving.

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