TIKTOK
NO. OF MONTHLY USERS: 2.4 Billion
NO. OF MONTHLY USERS: 1.7 Billion
OVERVIEW: • Features photos and videos/reels that are attention-grabbing
OVERVIEW: • Features short form video that grabs attention. • Trending music and sounds play a big role in video success. PROS: • Targets specific audiences • Stays on top of consumer trends • Content can go viral faster than other platforms • Authentic “unproduced” content can still perform well • Encourages creativity • Very popular with younger generations CONS: • Inappropriate content easily accessible • Extremely strong algorithm which causes addictive/infinite scrolling
PROS: • Great for showcasing products and services, boosting your personal brand, and reflecting values and culture • Encourages engagement through likes, direct messages, and sharing others’ content • Popular with younger generations CONS: • Can promote comparison as everyone is showing their “highlight reel” which can be inauthentic and set unrealistic standards
X (FORMERLY TWITTER)
NO. OF MONTHLY USERS: 1 Billion
NO. OF MONTHLY USERS: 450 Million
OVERVIEW: • Features long form written content in addition to photos and videos
OVERVIEW: • Features short form written content in addition to photos and videos. PROS: • Real time information • Popular for news, updates, and conversation • Great for connecting with others, creating brand recognition, and directing people to your website • Constantly updating since posts are concise and in real time CONS: • Contains a lot of “spam bots” (fake accounts), so it can be hard to decipher what is real versus not
• Largest professional network • Emphasis on thought leadership
PROS: • Strictly business-oriented • Great place to showcase your talents and network with other professionals • Learn and find new job opportunities • Allows business owners to show the person behind the business • Individual profiles can be considered an online resume for others to see CONS: • Can feel inauthentic due to the professional nature of the platform
Sources: www.demandsage.com, https://buffer.com/library/social-media-sites/
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