NO. OF MONTHLY USERS: 3.1 Billion
OVERVIEW: • Features all types of content (written, video, photos etc.), informative and attention grabbing links perform well • #1 social media platform PROS: • Great for both personal profiles as well as business profiles • Encourages engagement through likes, comments, and sharing others’ content. • Most popular platform among older generations CONS: • Not as popular with younger generations, lack of innovation in the platform
SOCIAL MEDIA
PLATFORMS At-a-Glance It can be overwhelming to know where to start when launching social media accounts for your program. This overview of some of the biggest social media platforms can help pinpoint a great starting point to start building from!
YOUTUBE
NO. OF MONTHLY USERS: 2.7 Billion
OVERVIEW: • Features long-form video ranging from entertainment to educational • Considered a secondary “search engine” to Google
PROS: • Both entertaining and educational content
BY STEFANIE GIANNINI, MA, SNS IVATI
• Builds strong communities between creators and audience • High earning potential for creators with large following • High quality videos can require more production, time, and editing • There is something for everyone including children
CONS: • Restrictive rules on what can be posted and monetized
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