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ASSET MANAGERS Thought Leadership Advisor Education
FLEXSHARES EXCHANGE TRADED FUNDS (MANAGED BY NORTHERN TRUST)
There’s much research on prospecting new clients, but little on expanding business with current clients based on their emotions towards working with advisors. For “The New Rules in Growing Wallet Share,” FlexShares partnered with social scientists trained at the University of Chicago to: 1) Identify clients’ common behavioral tendencies 2) Understand the emotions informing the advisory relationships clients desire 3) Learn why there’s often a lack of transparency on held-away assets 4) How trust and relationship building require different strategies by persona The research revealed five personas based on clients’ emotions, relationships towards money, and how they allocate assets among advisors. FlexShares is using these findings to equip advisors with behavioral-based relationship and communication strategies that create thoughtful client experiences that drive trust and assets. New Rules in Growing Wallet Share Program
FlexShares ETFs is sponsored and managed by Northern Trust, one of the world’s leading investment firms and a premier index manager. FlexShares leverages this global expertise and research across disciplines – equity, fixed income, passive, active – to offer new, insight-led solutions that help investors adapt to changing market conditions. By using FlexShares, investors gain all the traditional benefits of ETFs: transparency, flexibility, tax efficiency and generally lower costs than mutual funds. But they also can take advantage of “Flexible Indexing,” FlexShares’ proprietary approach to delivering index solutions. Flexible Indexing is a comprehensive approach that spans the entire process, from index concept, design, construction and development to the fund’s ongoing management. FlexShares spans 32 U.S. funds with a total of $20.6 billion in assets under management as of December 31, 2022. It is headquartered in Chicago, Illinois.
www.flexshares.com
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*NOTE: Company descriptions are effective as of the date of nomination submission (February – May 2023). For updated facts and figures since that timeframe, please contact the nominated company.
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