Best of the Best 2023

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TECHNOLOGY PROVIDERS Marketing Automation

SNAPPY KRAKEN

Freedom360 Campaign

Freedom360 is a new marketing program poised to have advisors get the most out of their marketing efforts and grow. It handles all the vital aspects of an advisor’s modern marketing strategy. This new set of capabilities is aimed at helping busy advisors free up time to serve existing clients and grow effectively without spending so much of their time on marketing. Freedom360 includes an assessment of the advisor’s existing website and marketing to determine gaps and fix what’s broken, implement SEO to increase website traffic, add lead capture to the advisor’s website and nurture leads,

deploy fresh marketing content on a monthly basis, and connect with other growth-focused advisors in a private channel of the Snappy Kraken community forum. Video link

Snappy Kraken is an award-winning marketing technology firm that provides marketing automation, personalized website design and bold, unique marketing campaigns for the financial services industry. Data-informed decision- making drives each marketing campaign. Snappy Kraken received the 2022 Wealth Management Industry Award in the area of Digital Marketing Campaign of the Year for its Blend Out campaign. The prior year, Snappy Kraken won the WMIA Social Media Leadership for Technology Providers award for its annual marketing research report, and the Marketing Automation for Technology Providers award for its “Cold to Gold Framework”. Recognized by Benzinga in three categories in 2020 as well as by MarTech Breakthrough as the best overall content marketing software three years in a row, Snappy Kraken ranked number eight and number three respectively on the last two Financial Planning Best Fintechs to Work For lists.

224 WealthManagement.com

*NOTE: Company descriptions are effective as of the date of nomination submission (February – May 2023). For updated facts and figures since that timeframe, please contact the nominated company.

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