Marketing Minute
Marketing NSLW
NATIONAL SCHOOL LUNCH WEEK IS OCTOBER 11-15.
How to Celebrate School Lunch when school lunch is so uncertain.
INVITE A GUEST Get students excited (this works best for elementary aged students) and host a first responder or a community leader to lunch! Have students make invitations to send to the selected guest. If your school has a “no guest” rule during COVID, you can invite them to video call on a big screen during lunch time instead. COMMUNITY OUTREACH No time to compile a list of parent emails? No problem! Partner with your communications department to provide content for them to send out on your behalf. Canva has a wide range of plug and play newsletter templates designed for easy and effortless communication. In a time where menus are constantly changing and there is so much uncertainty about how and what students are being fed for lunch, it’s important to keep the line of communication open with key stakeholders and build trust around your school foodservice brand. THANK YOU VIDEO Create a video featuring food & nutrition services staff thanking students for choosing to dine with you each day. National School Lunch Week is the perfect opportunity to thank your students for being loyal customers. I understand it can be a challenge to want to celebrate right now. Take time during National School Lunch Week to celebrate delicious meals, smiling faces, and investing in our future.
This year’s theme for National School Lunch Week is Wild About School Lunch. More like, school lunch this year is WILD. From last minute menu changes to supply being unavailable and being short staffed, it may be the last thing on your priority list to be celebrating school lunch in a big way. That’s okay! There are other ways you can celebrate your program while also involving the community. TALK TO STUDENTS Part of running a successful foodservice brand is engaging with your customers. Ask students to submit what their favorite thing about school lunch is through art. Hang the artwork in the cafeteria. GET SOCIAL I probably sound like a broken record, but if your program isn’t using social media yet, it’s time to start. This is where you’re going to reach and engage your parents, community leaders and other stakeholders. Have Social Media? Download These FREE NSLW Graphics Now!
A word of advice from a K12 Marketing Expert
NxtGen Network Breanna Gustafson
NxtGen Network A natural storyteller, Breanna Gustafson is the Director of Marketing for NxtGen Network. Breanna kicked off her career in journalism as an Assignment Editor at WCVB-TV in Boston and worked in public television on Cape Cod. Her undergraduate degree is in communications, film, and media studies. In 2018, Breanna filled the first ever Marketing Supervisor position for Food & Nutrition at Lee County Schools in Florida. Breanna has her Master’s Degree in New Media & Marketing and enjoys telling the brand stories of school districts and manufacturers across the country. Breanna Gustafson
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