STATE OF THE INDUSTRY 2024
She adds that “Quiet luxury’s appeal lies in its subtle elegance, catering to discerning clientele who value craftsmanship and a more intimate, immersive [dining] experience.” So be mindful of how you display opulence: sometimes, a subtle, minimalist approach is better than ostentatious showiness. With the demand for so much customization and elevation, each event requires your utmost creativity and cleverness. As you enter 2025, check in with industry partners and make sure you’re surrounded by people who are capable of creating high-engagement events. Looking ahead When asked what key steps you are taking in 2025 to improve your business, our survey respondents replied that they will focus mainly on broadening their client base (43%) and marketing more aggressively (41%). It isn’t just about adjusting business strategies, however. Any event pro worth their salt knows that continuous education is vital to staying ahead of competitors and on top of client expectations. Our respondents said the top five topics they’re interested in learning more about are business development, marketing/social media, event trends, professional development, and best business practices. Don’t forget to register for Catersource + The Special Event 2025, to be held February 24–27 in Fort Lauderdale, FL. You’ll be surrounded by event professionals and educational opportunities to learn even more about the topics that interest you and the trends developing in 2025. In a few days, we’ll celebrate the end of 2024 and welcome in 2025. There will be challenges, of course, but as we saw during the pandemic, the events industry is resilient, made of people who are passionate, creative, and willing to put in the work to create events that touch people’s lives. Attendees are showing up, looking to events to make deeply meaningful—and sometimes escapist—experiences. 2025 may bring challenges, but with it, a chance for planners to prove their innovation, resilience, and skill.
Choosing an extravagent, creative venue is a sure way to increase attendee engagement. Shown here: Swingers DuPont Circle (Washington, D.C.), an innovative mini golf venue. Photo courtesy Rachel Harrison Communications
What do readers want from Special Events ? State of the Industry survey respondents weighed in on the topics they want to see more of from us. Here are the results:
Business development Marketing/Social media Event trends Professional development Best business practices Sustainability (ESG, DEI, etc.) Inspiration Food & beverage trends Recaps of successful events Technology Rentals/Decor Florals Wellness Photography Other
54% 52% 45% 37% 36% 32% 30% 27% 20% 18% 16% 14% 10%
7% 2%
Above information courtesy Special Events’ 2024 SOI survey.
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SPECIAL EVENTS
WINTER 2024
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