STATE OF THE INDUSTRY 2024
Social events navigate the times 77% of our survey respondents stage social events, with 47% booking about 25 to 50 events over the course of 2024. In comparison, only 42% of last year’s respondents reported staging social events. The average number of attendees this year varied; 41% reported 50 to 99 attendees per event; 40% said 100 to 499 attendees; only 4% averaging less than 50 attendees per social event. Regardless of attendee numbers, one thing is clear: in- person events are back stronger than ever. Bizzabo reported “This resurgence in face-to-face interactions underscores the continued importance of personal connection in event experiences. While the number of virtual events remained
stable, declining slightly by 0.8%, it’s clear that organizations are eager to bring people together physically.” Weddings With weddings, we know that intimate celebrations have been on the rise, with micro-weddings leading to a decrease in guest numbers. 42% of respondents average 100 to 499 guests per wedding; 29% average 50 to 99 guests; 19% average 500 to 999. These numbers are akin to last year’s survey results. Though a widespread trend across the globe, micro weddings were less common among our respondents: only 5% reported an average of 25 to 49 guests; only 1% reported an average of less than five guests per wedding. Weddings have booked into 2025, with a few stretching into the end of the year: 36% have booked into Q1, while
A circus-themed Mitzvah by Chris Weinberg Events puts on a spectacular show. Photo courtesy Domino Arts Photography
32
SPECIAL EVENTS
WINTER 2024
Powered by FlippingBook