switch. I always point out that if it is dinner time, we need to anticipate that guests will be arriving with dinner appetites. Hosting a cocktail party is not necessarily cheaper. We have earned a reputation in our market for always having ‘enough.’ We always aim for guests to leave feeling full, whether we have prepared a cocktail or dinner menu.” “Budget allocation should reflect the priorities of the event,” says Costantini. “Generally, around 40% of the budget should go toward food and beverages, including passed hors d'oeuvres, drink service, and food stations. Venue and décor typically account for about 25%, as they play a key role in setting the atmosphere. Entertainment, such as live music or photo booths, should take up around 15% of the budget. Service staff should account for 10%, ensuring the event runs smoothly. The final 10% can cover miscellaneous items like transportation, permits, branded elements, etc.” The right numbers A reception might seem casual, but you’ll still want to be well-staffed. “Staffing is everything,” says Sanchez. “I usually recommend one server per 15–20 guests and one bartender for every 75. This ensures that service is seamless, and guests Catersource + The Special Event 2025 is excited to announce the addition of a new Beverage Garden to the Tradeshow Floor during this year’s conference. With the purchase of a special tasting ticket, attendees can take advantage of such experiences as: • Bitters Bar: Attendees can step up and taste the differences between the same “types” of bitters between purveyors to understand how they can change the composition of a cocktail. • Garnish Goodness: Sample your way through various garnishes including olives, cherries, and pickled products. • Liquid Loves: Taste various Bloody Mary mixes & discover the differences. • Fort Lauderdale Fling: Join our guest bartender, who will show you how to create the special CS+TSE show cocktail, the Fort Lauderdale Fling. The recipe will be shared for you to bring back to your kitchen. • Plus, enjoy a wine tasting seminar on Wednesday or a non-alcoholic cocktail session on Thursday, among other activations. LEARN MORE
Tall, elevated floral arrangements allow guests to see each other from across the table. Event by Jaclyn Watson Events. Photo courtesy JAG Studios
Combined soup and sandwich bites at an event by Your Jubilee Weddings. Photo courtesy Noa Griffel
With the right elements, a cocktail reception brings people together. Event by Penny Haas. Photo courtesy Feiten Photography
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SPECIAL EVENTS WINTER 2024
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