Tech to the Rescue: The 2024 Glow-Up & What’s Next for 2025 TECH TALK
Cons: • Lacks human touch: Despite the personalization options, clients can feel like they’re talking to a robot. • Learning curve: It’s not a quick fix. AI tools require a bit of learning before they can be fully integrated into your workflow. Looking ahead to 2025, expect AI to continue to evolve, making it easier than ever to manage client relationships—but be sure to keep one hand in your business and add your personal touch to all AI content to keep that valuable authenticity. MARKETING TOOLS: STREAMLINING YOUR OUTREACH Marketing will always be a crucial part of any business, and as technology has evolved, so have the tools we use to reach new prospective clients. This year, marketing platforms that help you manage email campaigns, track customer journeys, and automate follow-ups have become must-haves. These tools allow event pros to stay in front of potential clients without spending hours designing. Pros: • Automation: Set it and forget it! Marketing tools can automate all outbound communication, saving you lots of time while also ensuring consistent communication. • Data-driven insights: Marketing tools often come with amazing analytics that give you a clearer understanding of what’s working and what’s not so you can adjust your strategy throughout the year.
By Nora Sheils As we say goodbye to 2024 and look ahead to 2025, it’s time to reflect on how far the wedding and event planning world has come—and, let’s be honest, how much we’ve all come to rely on tech to keep us sane! Whether you’re juggling catering menus, floral arrangements, or seating charts that change more often than the weather, this past year has been a whirlwind, we’ve all had our moments where we’ve thought, If I have to send one more email! But technology has stepped up its game in a big way. Let’s look at the tech tools transforming our workdays from chaos to calm and see what trends are gearing up to make a splash for us all in 2025. THE RISE OF AI: A POWERFUL NEW ASSISTANT AI has made its mark in every industry, and the event world is no exception (turn to page 08 for more on AI). One of the biggest benefits is its ability to automate time-consuming tasks, like scheduling meetings and setting reminders. AI tools can save you countless hours while ensuring your communication is consistent and on-point. Pros: • Time-saver: AI can quickly handle repetitive tasks, freeing you up to focus on more creative work—like crafting email responses or giving ideas for a blog or social content, etc. • Personalization at scale: Many AI tools allow for tailored responses based on client preferences, making interactions feel personal, even when automated.
One thing is clear: technology isn’t just a tool— it’s become a vital part of how we run our businesses.
18
SPECIAL EVENTS
WINTER 2024
Powered by FlippingBook