Catersource State of the Industry 2024
The personal touch Today’s clients are seeking more personalized and customized catering experiences. Whether it’s a corporate event, a wedding, or a private party, guests want menus that reflect their unique tastes and preferences. Events are experiences, and these days, those experiences need to be filled with dramatic flair. Every aspect of the event should be entertaining. “Really get to know your clients and listen to what they’re saying and find a way to bring it to life because one size does not fit all,” said Susie Perelman (Mosaic) during a session at Catersource + The Special Event 2024. This year clients were seeking customized menus that reflect individual tastes. The incorporation and importance of cultural backgrounds are also becoming essential. This trend extends beyond just food; caterers also embraced experiential dining (more on that next), incorporating elements like interactive food stations, chef demonstrations, and themed events. “Clients rely on us to help tell their story through thoughtful design and curated experiences,” says Sanchez. “From branded stir sticks with company values to custom cocktail napkins featuring quotes from the founder, it’s the little details that leave lasting impressions.”
Environmental concerns are no longer a niche consideration but a mainstream expectation. “Sustainability is no longer optional—clients are demanding it in every aspect, from zero-waste initiatives to eco-friendly décor,” says Sanchez. “They want luxury, but they want it with a conscience.” One third of consumers say they will pay a premium for sustainable products. Operators should prepare for demand to grow and for sustainability to become the expectation and not the exception. As awareness and demand for eco-friendly practices continue to rise, innovation in this field will likely lead to even more solutions. Adopting sustainable practices will allow caterers and event organizers to make a significant positive impact and play a crucial role in fostering a healthier planet while delivering exceptional experiences. “By modeling what’s possible, we pave the way for everyone to adapt a green mindset,” said Zildjian. Talking trends This year saw several new trends (and a few continuing trends) take hold of the catering industry. Here’s a look at a few that helped to define the year (turn to page 04 for a sneak peek of what food trends to expect in 2025).
TOP TRENDS OF 2024 We asked, you answered! Here are the top trends that took the spotlight throughout 2024 according to the Catersource State of the Industry survey.
Dietary restrictions and/or allergies Composed small plates Grab and go Premium cocktails and mocktails
Finger foods Global flavors and the incorporation of bold spices and ingredients from regions like Africa, Southeast Asia, and Latin America High-level décor and upscale presentation of food
Eco-friendly practices (such as compostable materials and reducing single-use plastics) African-inspired food Chef-attended stations Charcuterie boards and family-style Locally focused menu items Comfort food with a twist Dessert bars Heavy appetizers in place of a full sit-down Family-style service
Martini bars Burrata bars More personalized menus Lower headcounts, but not lower budgets
Korean and South Asian flavors Simple, basic, traditional foods Snacks Walking action stations
CATERSOURCE ■ WINTER 2024
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