9 ANALYTICS & DATA SCIENCE SPEND & TRENDS REPORT
“The gateway to success is making sure that the data you’ve got is made actionable.”
of risk? If they carry a lot of risk, then you need to deal with them right now.
we’re doing is valuable and valued and actionable. I think that seeing these results gives me hope for the future. I do see progress here, but I hope that three years from now we’re not still talking about the same thing. We’ve built up enough sophistication in our practices and our tools; there’s enough available to us to form teams of people with the right tools and platforms and the right tactics to win but we haven’t achieved it yet. Moving forward it’s got to be a joint effort between the data and analytics leaders and the business leaders to agree that this is important and address it. What’s hidden and not revealed here is how hard these respondents actually have been working to get through the business and how that effort is being received by the business. Good business partners need to be identified and brought into this process to close the loop.
The gateway to success is making sure that the data you’ve got is made actionable. We’re not doing all of this work just so that we can stand up tools and platforms and make our data clean and get smart groups of people together. We’re doing all of this work so that we can actually deliver results, and the results are shown in the business picking up the work and taking action on it. It’s clear in these results that we still have a lot of work to do to address the potential that we see for using data throughout our organizations. We have made, collectively, some progress and maybe have some good examples, but we still haven’t completely gotten through to the business that what
June Dershewitz Board Member Digital Analytics Association
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