33 ANALYTICS & DATA SCIENCE SPEND & TRENDS REPORT
REPORT PRESENTED BY:
Marketing Analytics and Data Science, or as we call it “MADS,” was launched in the summer of 2016 in San Francisco, CA. It has since gone onto hold event in New York City and Manalapan, Florida. It became the first event to combine the disciplines of Data Science and Marketing Analytics to break down those silos, work together, and deliver maximum business impact. Data and Analytics have become two of the most powerful tools in business today. Every business recognizes that customer data is critical to growth. But it’s not enough to just collect and analyze data. Winning organizations are those that seamlessly embed data, analytics, & insights into the fabric of the organizations’ decision- making process. All sessions and speakers at MADS focus on three core principles: Best practices for ensuring synergy between data science and analytics; hacks to ensure
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