29 ANALYTICS & DATA SCIENCE SPEND & TRENDS REPORT
“These results showcase that professionals are aiming to improve accuracy, decision making and become more efficient.”
are statistics. Every customer you approach or every customer that signs up, or every customer with whom you engage somewhat/fairly will become a customer. That’s the real problem. As we go along the technology will improve in accuracy. Data, at the end of the day, is also a product. Organizations have teams that are not completely aligned. That’s inherent at a large-scale company, but- and this is a big but- sales and marketing teams are now learning to work with data. These results showcase that professionals are aiming to improve accuracy, decision making and become more efficient. We are seeing the effort around those goals. And we’ll likely soon see results. If it’s being more accurate in hiring people. If you’re being more accurate in the go to market, this is the effort in a very volatile economy. There is clearly a lot of effort happening at
organizations around the globe. And I think that if you do the same survey again in six months, you’ll see very different results. Every enterprise that we talk to is aiming to use more information to use it more accurately, to use it faster to handle this very volatile economy.
Omri Orgad Chief Customer Officer Bright Data
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