HARNESSING VOLATILE FORCES Omri Orgad notes the volatile forces facing society, organizations, insights, analytics and data science teams and provides a path forward for success.
In a volatile economy, corporate and operational decision making are merging into one decision making process. At the time I’m providing this commentary, the EU at 10% inflation rate and the US in a similar state. Such a volatile, fast moving economy demands that the operational and the corporate decision making merge into one. Reaction times must accelerate, so there must be a dovetailing of the tactical and the strategic. And that’s where information is becoming crucial to the core. The influence is increasing. When you have many more decisions to make, then obviously you need to lean on more information. Organizations must find the real data sources and the information within that reflects reality to be able to make real decisions. The job is now to identify relevant data so
“Organizations must find the real data sources and the information within that reflects reality to be able to make real decisions.” as to locate the center of attention of the customer base to be able to assess what is real and what is not real. Data is becoming a tool that is better perceived as a tool that helps make good business decisions. The technology behind it in the market- the data market is definitely going through an improvement. We see a lot of players that are improving in the way that they serve compliant publicly available information. And there’s a lot of work- really, really hard work around it. New tools are being introduced on a daily basis meaning that the market is definitely going in the right direction. We see a better place all the time and it’s something we are happy about seeing better competition. It makes us better. The somewhat/fairly answers are not surprising and not a problem. Inherent in day-to-day sales and marketing
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