25 ANALYTICS & DATA SCIENCE SPEND & TRENDS REPORT
“We’re hitting the nail on the head with the responses in this report.”
building that knowledge of how to use this information properly and when and where, you can build that into your ongoing planning processes. It’s a good story for data and analytics. Data and analytics is important for all of our clients. They’re saying it’s in their organization and it’s coming top down to have these data and analytics studies to help make decisions. So there is this desire. Survey respondents are clearly saying that analytics and data science should be more integrated into corporate and operational decision-making. That said, it’s clear that there’s the desire for integration and that’s coming top down. But where it gets integrated- the true decision making processes- there may still be work there. If you then take all of the pieces in the middle, is that because data quality is not that great? Is that because there’s too many different departments
that want answers to questions coming out of this? Or is it a talent/hiring issue, whatever it might be? I think it gives us a little bit of insight into the people who want this information. They want data and analytics to help make decisions, but need help with integration. So, data and analytics providers and partners with our clients have to be able to help bridge that gap.
Susan Lahey Senior Manager Ekimetrics
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