INTERNAL & EXTERNAL DATA
What types of INTERNAL data does your organization use for decision-making?
What types of EXTERNAL data does your organization use for decision-making?
Customer/Marketing data is used in the decision-making process for nearly two thirds of respondents. For half of the community, their data is finding its way into Operations and Sales decision making. Over a third are influencing finance decision making. And just about a third of R&D and product teams are deciding with assistance from analytics and data science. This demonstrates short-term and long-term decision- making is being influenced .
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