13 ANALYTICS & DATA SCIENCE SPEND & TRENDS REPORT
“You need to add analysts who need to educate business operators about why data governance is important.”
questions come up which are able to be investigated together, findings can then be reviewed so you can then keep going. And over time the business will become more literate. But you can’t just become literate overnight. You have to spend time. I know. It’s the answer nobody wants. I know it’s not “just buy this tool and it will magically solve all of your problems.” This is a people problem. It’s a process problem. It’s not just a tool problem. Overall, we need to educate better on how the fundamentals inform business growth before we can get quality out of the more advanced solutions. So while we know that the organization doesn’t necessarily excel at data literacy, it also looks like we ourselves in our community might have some unrealistic expectations as well. These results showcase the fact that we all
need to collaborate. While we have expertise and the domain leads have their own expertise. They understand the marketing world, they understand the supply chain world, etc. Bringing our minds together will drive the most value. And we sort of need to hold their hands a little before they can really understand the value of these insights and what to do with them and become self-sufficient.
Michelle Ballen Head of Analytics Future
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