DATA-LED BUSINESS INTUITION Michelle Ballen dives in on improving data literacy and the issues around data quality. She also discusses how best to educate and collaborate with organizational business leaders.
There’s a lot within these results that makes you feel good. You can see that a lot of the barrier to entry has gone down. You can see that there’s a lot more talent who knows how to work with the data and the importance of it is being communicated. You can see alignment on the way to begin to integrate analytics more into decision making. The fact that data literacy and data quality are top Challenges definitely resonates. You need to add analysts who need to educate business operators about why data governance is important. And supplement that education with an understanding of where poor governance can get in the way of understanding the business so that it can move forward. So data literacy does need to improve across the organization.
“Help business leaders better understand how they can integrate insights or value from the insights they’re provided.”
That said, I don’t really believe in a literacy program. I think you learn by doing real life things that are relevant to you. Having a SQL learning session at your company- I don’t think it’s going to offer much value versus having a weekly working session with an analyst to go over specific data. That way business leaders can better understand how they can integrate insights or value from the insights they’re provided. We need to help business leaders practice and build up an intuition with data sets. And so if you’re joining an organization and you’re in charge of marketing, you need to start building an intuition around the users. Based on the data that you currently have- and everyone’s data is complicated- there’s always so many nuances. The best analysis comes from a partnership between the analyst and the domain lead. Through that partnership,
Powered by FlippingBook