Marketing Minute
and do a fun activity while also being offered a balanced meal at no charge for children 18 years old and younger. Ask a manufacturer you work with to sponsor the event offering samples or a giveaway and drawing people to your event. Pro Tip: Market your event by creating a Facebook Event and share it in local Mom Facebook Groups. 3. Brand Your Summer Meal Program Easily create a fun logo in Canva for your summer meal program to create brand identity within your community. You could print stickers with this logo to put on each grab & go meal kit that you offer. 4. Create a press kit We know that summer is an extremely busy time and you may wear many hats. If you don’t have the capacity to wear the marketing hat, reach out to your local press with photos, videos, and a press release outlining the summer meal program and
Join Us! Wednesday, May 19th • 3:00-4:00pm
have local media do the promoting for you!
This may seem overwhelming, or like an impossible task. It’s not! As soon as we get out of the “this is the way we’ve always done it” mindset and push the limits of the small box we put school foodservice into, amazing things will happen. The biggest takeaways from rebranding your summer meal program will be higher participation, community respect, more press coverage and overall a better dining experience for the children in your community.
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Did you miss our Commodity Talk last month? No problem! Get caught up here.
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Commodity Talk
Pro Tip: Market your event by creating a Facebook Event and share it in local Mom Facebook Groups.
Share your Summer Meal Ideas with the Collaborative! JOIN THE CONVERSATION HERE!
Director of Marketing, NxtGen Network A natural storyteller, Breanna kicked off her career in journalism as an Assignment Editor at WCVB-TV in Boston and worked in public television on Cape Cod. Her undergraduate degree is in communications, film, and media studies. In 2018, Breanna filled the first ever Marketing Supervisor position for Food & Nutrition at Lee County Schools in Florida. Breanna has her Master’s Degree in New Media & Marketing and enjoys telling the brand stories of school districts and manufacturers across the country. Breanna Gustafson
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