Served Digizine | October 2023

The Annual Produce Field “Transition:” What you need to Know

Ensuring optimal growing conditions for leafy green produce means moving the crop once a year - but why? And what impact does it have?

the new growing regions, but it’s generally estimated to occur during the months of November (Salinas to Yuma) and April (Yuma to Salinas). This industry-wide occurrence can last anywhere from 4-5 days to two weeks, depending on the crops and the growing conditions in each area. “During this time, school menu planners will want to stay in close communication with their produce distributor to stay informed about the availability, quality, and price of vegetables, that are scheduled to be ordered,” said Andrew Marshall, Director of Wholesaler-Distributor Relations and External Partnerships with the International Fresh Produce Association. “The produce paradox -- when prices are low, quality is great, and when prices are high, quality can be limited or sub-par - - is definitely in play, during this time of year, and this provides an

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The annual produce field “transition” is coming up, and this has the potential to impact the availability and quality of vegetables that are coming from major U.S. production regions in California. Two times each year, West Coast vegetable and leafy green production transitions between the Salinas Valley Region in California to either southern California’s Imperial Valley desert region or Yuma, Arizona. This “transition” occurs to ensure optimal growing conditions that produce beautiful and abundant leafy green vegetables. The timing for transition can vary depending on crops and the weather conditions in

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