RLC Recapped IN 30 SECONDS
DAY 1
https://vimeo.com/945924932
DAY 2
al strategy for improving the team member experience. “How people feel about coming to work has evol- ved,” she said. Employers don’t need to sim- ply provide a job and a paycheck. They need to address the full scope of human needs. “Before the pan- demic, people went to your compa- ny so their work would be better,” she said. “now, people come to your company so their life will be better.” Don’t skimp on anything Here is one major lesson that came out of the whole event: The busi- ness is competitive. To wit, the pan- el of eatertainment CEOs noted that they work to keep both ends—the eater and the tainment—in good graces with their customers. There’s no skimping on either side. “We truly believe long-term suc- cess in this space is a fun and com- pelling game,” said Joe Vrankin, CEO of the minigolf-and-food concept Puttshack. “That’s a barrier to en- try. But we also have to create an equally strong dining experience.” If there is one lesson from the event, that’s it. Don’t skimp on the business. Consumers are demand- ing, particularly now when they’re dining out less often than they would like. They are not going to go out for something less than special.
people through the line is not what they do. People come in happy and they leave happier. Yes, Chef Look for opportunities to build cul- tural currency. Cindy Syracuse, CMO of BurgerFi and Anthony’s Coal Fired Pizza, is active on TikTok and no- ticed that a lot of consumers were trying to replicate the cheeseburg- er Ralph Fiennes cooked for a guest during the movie The Menu. She had her chef follow each step of the cooking sequence, freezing the frames on YouTube, un- til he perfected it. When it launched at BurgerFi, they called it the “Yes, Chef” burger and it became a hit— especially when “The Bear” debuted six months later and that phrase became part of the lexicon. Keep the team happy The guest experience is only as good as the team member experience. Kelly Costanza, CAVA’s chief people officer, stressed the impor- tance of creating a very intention-
https://vimeo.com/945925018
DAY 3
https://vimeo.com/945925182
DAY 4
https://vimeo.com/945925335
bout coming to work Costanza, CAVA
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