7 INSIGHTS
SPEND & TRENDS REPORT
How has the organizational view of the Insights discipline changed in the past two years?
Over 80% of the community feel that the state of the discipline is improving. And only 5% feel that it’s not. More specifically nearly two thirds of respondents feel that the insights discipline has increased in influence. Another one in five see influence remaining steady. And 17% find that the insights discipline has decreased in influence throughout the pandemic to our current state of affairs. There’s a delta of 20% between state of discipline improvement and discipline organizational influence . This is perhaps either wishful thinking of folks that see an increase of ease-of-use tools, a disconnect on what needs to be done to ensure influence or a mix of both.
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