5 INSIGHTS
SPEND & TRENDS REPORT
What title do you hold at your organization?
How many years of experience do you have in an insights discipline?
Which region does your organization operate in?
Nearly a quarter of respondents consider themselves to be Market Researchers. A fifth of the community consider themselves to be from consumer insights and another fifth self-identify as business insights. Nearly a third- the largest portion of the community consider themselves to be either business intelligences, data science strategy and/or analytics. Already 4% of the community identifies as a foresights person. The community is experienced- with 95% having at least three years and over half having at least five years within the insights discipline. With just under three quarters of respondents being Head/Director or above- the community is decidedly senior-level. The community is also decidedly cross-industry with only financial services representing more than 10% of the composite. That said, only 22% of the community is currently based outside of the US.
Powered by FlippingBook