41 INSIGHTS
SPEND & TRENDS REPORT
What is your insights talent strategy?
Half will upskill, just over a quarter will recruit. Only 6% expect to cut. The Great Upskill is upon us. Insights leaders cited the need for new skills, the demand for harnessing data and the aspiration to guide enterprise strategy. In order to get to that goal, teams will need to grow. But more importantly, the people will need to grow. Talent will need to be well-enough-versed not only in the Art of market research but the Science informing Foresights in short-order.
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