33 INSIGHTS
SPEND & TRENDS REPORT
SPEND: USAGE NOW
Describe your usage with the following technologies?
Six of the top seven biggest priorities have all been with data and six of the top eight technologies in use now are all with data. While this is not surprising, it’s fascinating. The discipline is clearly grappling with a new identity. The discipline- like any discipline- has always been in a state of evolution. But going from market research, to insights towards foresights in an acute time period is due to more and more data being available and utilized. This speaks directly to the Challenges cited. And incidentally, we’ll likely see growth in our next Report of the 4% who identify as Foresights
leaders cited on the Community breakdown .
Powered by FlippingBook