3 INSIGHTS
SPEND & TRENDS REPORT
04 06 08
The All Things Innovation Community
State Of The Discipline
Lessons Learned from an Insights Guru by Stan Sthanunathan
10
Priorities
11
Challenges
Connecting the Dots between What and Why by Cherie Leonard
15 14 12 16 18
Strengths
Opportunities
Considerations on Talent Turnover by Shilpa Khanna
Weaknesses & Threats
A Considered Approach to Insights Transformation by Tom Gould
22 20 23 24 26 28 27 38 34 40
Focus
Collaboration
Data, Data, Data, and What To Do About It by Michael Nevski
Budget
Spend
Continuing to Grow Insights’ Influence, by Karen Kraft Global Perspective from an AI CEO, by Kathryn Topp
Timely & Integrated Insights by Matt Gershoff
Talent & Team
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