29 INSIGHTS
SPEND & TRENDS REPORT
“It’s great to see that we’re in an industry where we’re exerting more influence. We want to take on more responsibility for driving the everyday, day-to-day business.”
learn everything, whereas when you’re upskilling, they have a lot of knowledge already and you’re just teaching them, you’re just improving them. So, I think that’s why people are preferring to upskill. Plus, recruiting in today’s market is a nightmare. I’m seeing confidence which shows that our industry has a future. Things can be off shored, and budgets can be cut, and various things can be deprioritized in downturns. It’s great to see that we’re in an industry where we’re exerting more influence. We want to take on more responsibility for driving the everyday, day-to-day business. And if we’re aspiring to that and we already started achieving it, it’ll lead to more and more influence. We’re already invaluable to the business world that it will continue to make us invaluable and insulate us from going by the wayside.
Because, if it’s good times, the organization says let’s go innovate. And if it’s bad times, the organization is looking for you to tell them what to think and how to hunker down. What are the most important things to keep and how do we keep our brand relevant to people, even in bad times? So the insights discipline is much like the spirits industry- people just shift what they’re drinking. They don’t stop.
Karen Kraft Consumer Insights & Analytics Johnsonville
Powered by FlippingBook