27 INSIGHTS
SPEND & TRENDS REPORT
SPEND
SPEND: 2022 & 2023
Did your insights budget increase or decrease in 2022?
Over half of the community had budgets increase in 2022. Just over a third had budgets remain the same and a mere one in ten had budgets decrease. A note,
these questions were asked after inflationary winds began blowing and recessionary vernacular entered the discourse. And while it is aspirational, two thirds of the community feels that budgets will increase further in 2023. Nearly 30% are looking at a flat budget future and only 8% see a decrease coming down the line. We’ll be following-up with the community throughout the year to showcase the realization of budgets.
Do you plan to increase or decrease your Insights budget in 2023?
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