25 INSIGHTS
SPEND & TRENDS REPORT
“...data solutions have been the biggest priority. You need to tell the story. You tell the story by visualizing the data and by having the correct data.
it really means, what’s going on with the market. Especially in large organizations, transactional data is separate from research data. Which are both separate from contact data. That separation creates challenges for organizations. That’s why the platform where you do this whole thing from soup to nuts is very, very important. So, it is very good to see the ‘data, data, data’ results. Respondents are saying there is a big and very comprehensive focus on data now. Top six priorities, right now, all on data and how the research can support it. Overall, my biggest surprise in seeing these results is that I expected that many companies would be pulling back on their discretionary research budget. To me, it indicates that business is still good in spite of the talk ‘on the street.’ We hear about inflation and
that we are getting into a recession. But actually, with full employment and more people stepping off the sidelines and higher employment participation rate, it tells me that companies have more opportunities to increase their bottom line to be more successful. So, we see cautious optimism. We see folks proceeding with increased budgets and continuing to build opportunities.
Michael Nevski Director, Global Insights Visa
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