19 INSIGHTS
SPEND & TRENDS REPORT
How often do the following cause Insights issues at your organization?
The results don’t showcase a particular uniform weakness within the community. But “speed to deliver insights” and more so - “not enough influence on the business” are reportedly areas of least weakness which corresponds directly to the strengths findings . The two threats that rise above 30% for the community are “lack of new and skilled talent” as well as “data overload.” These threats seem to dovetail. “The increased speed of insights,” is considered to be the biggest strength for the community. That likely means data is being delivered quickly. That funnel of data making its way quickly to insights is a positive, but without new and skilled talent to grapple with that data, the community seems to feel that “data overload” is upon the discipline.
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