11 INSIGHTS
SPEND & TRENDS REPORT
CHALLENGES
What are the top challenges in your company/Insights function?
And right on queue, “Talent/Hiring The Right Skill Set” is the top challenge for nearly two fifths of the community. Leaders in the space were reared as market researchers. There is an art to market research which can be taught- but that learning comes with experience. With the addition of rich data sets not possible to attain even a few years ago, the discipline must now add talent to produce true insights that answer business challenges and objectives. As highlighted on page 23 harnessing data is the skill set most needed at the moment.
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