PRIORITIES
What is your current top business priority?
The top business priority is very clearly market research- which of course does make some sense. But it feels short-sighted. There’s the ongoing discipline evolution to insights which isn’t coming through as well as the continuing evolution to a data-centric, data-based decision-making discipline which doesn’t shine through either. That said, this is a question about the current top business priority. So maybe it’s not short-sighted as much as it is that teams are needing to grow with new talent to realize the promise of the discipline.
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