Served Digizine™- Perception vs. Reality

Food & Health Inspiration

Using Innovative Solutions to Improve School Foods: More Important Than Ever!

Healthier school foods using plant-based ingredients!

school districts looking for healthy and convenient menu options in Western New York and beyond. Even better, they taste amazing! “Kids are gobbling up every bite so we’ve seen a tremendous impact on eliminating food waste,” says O’Brien Wood. “We’re also using local beef so we can receive incentives from the state as part of the New York State Farm to School program.” As we start to get students back to school full time nationwide, the hope is that more food manufacturers will realize the importance of creating healthier foods for our school children. Taking action today can help students not only avoid getting chronic health conditions later on in life, but also improve their academic performance and behavior in the classroom. And that’s a win for all of us.

Botaniline Heather Ryan

Chemical, additive, and allergen free Lower in sodium and saturated fat Foods kids love! Serve your students menu items that exceed CN Guidelines and are:

We’ve been taught many lessons this past year.We learned that schools are relied on for far more than educating our youth. We learned that those who work in healthcare, education, and food service are true heroes and we must never take them for granted again. Another key takeaway has been the importance of a healthy diet. We’ve heard the dreaded term “underlying conditions” used to describe chronic conditions such as high blood pressure, diabetes, and obesity. All these increase the vulnerability of contracting Covid-19 and can be avoided by maintaining a healthy diet and lifestyle. So, how do we make healthy foods a top priority going forward, especially for our school-aged kids? It needs to be a teameffort.Wemust continue to create healthier menu items for students, and demand healthier alternatives from food service companies and manufacturers. Meeting the guidelines for healthier school foods seems like an impossible task: less sodium, more vegetables, less saturated fat, more sustainable, less processed, more locally sourced, and the list continues. . . Oh, and it should also taste good so there’s limited food waste. Luckily, there are food companies willing to do the work, innovate, and make foods that meet and exceed those standards. Food Service Director Bridget O’Brien Wood from the Buffalo Public School district has expanded her menu offerings to include foods that she never could have served regularly before due to their nutritional shortcomings. Items such as hot dogs, sausages, and bologna—foods kids love—are typically loaded with sodium, saturated fat, and chemical based ingredients and allergens.Wardynski &Sons, a 100-year-oldmeat manufacturer, has changed that. By substituting a percentage of the meat block with potato, they’ve been able to create foods that are lower in fat, calories, salt, and chemical additives. It has been a game changer for

Botaniline

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Grow Your With Us. BUSINESS

NEW OPPORTUNITY You’ve Been Served is a video series that will be distributed in Served Digizine as well as social media. The purpose is to highlight the positive and innovative things school districts are doing, to educate the viewers, and continue to mold the perception of what school food really is.

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Full Page Ad When you purchase a full page ad get your logo placed on the Served Digizine™ website AND you get placement in the Served Podcast! Half Page Ad Quarter Page Ad Sponsored podcasts/ manufacturer interviews Discounted bundles created based on ad type/terms Full ad design available

Left: Buffalo schools food truck menu

Shout-out: 15 - 30 second commercial before, during, or after the episode Sponsored Episode: Company/product highlight up to 2 minutes long endorsed by a school district of your choosing (with approval) while having a conversation over lunch (eating or using your product). Your logo will also appear on the 10-12 minute episode as a sponsor. Once aired you will have access to share through your outlets. Gold Episode: 1 Camera set-up with single-angle shoot, 1 host, pre-shoot creative call, scheduled release on social media Platinum Episode: 2 Camera set-up with multi-angle shoot, 1 host, pre-shoot creative call, scheduled release on social media Download the Advertiser Spec Sheet Here

Bottom Right: Bridget O’Brien Wood with her vendor partners for NY Thursdays in 2019, (they serve foods made in NY every Thursday in support of Farm to School).

Director of Marketing & Business, Botaniline Heather Ryan is the Director of Marketing & Business Development at Botaniline, a plant- based food ingredient and innovation company. Born and raised in Buffalo, NY she enjoys spending time outdoors (snow or shine) with her husband and two school aged daughters. Heather Ryan

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